BEAUTY AND THE 'BEAST' -- WOMEN WITH WINGS AND THEIR PRESS RELATIONS
The ferocious media campaign launched against the WASP (Women Airforce Service Pilots) in the United States in 1944 contributed to the untimely and unnecessary demise of the entire organisation. The women pilots in the ATA in contrast profited from professional media relations of exceptionally high quality. While the creation of the ATA in the early months of the year and passed almost unnoticed in the British press, the decision to employ a handful of female aviators produced a 'storm' of publicity. The press welcomed a story in the midst of the 'Sitzkrieg' before the German invasion of Denmark etc. Furthermore, reporters were delighted to have a story with pretty faces, titles and connections, fame and fortune -- since most of the original female pilots of the ATA were famous in one way or another. The initial reports, however, triggered a flood of indignation. The objections voiced by the outraged opponents of of women pilot were largely based on completely false...